Is your marketing ready for the season ahead?

Take the free Pre-Season Check to ensure you've got all your ducks in a row before your next announce. 20 quick questions that will take you about 3 minutes to complete. You'll receive instant personalised results across the five areas that decide whether events sell out or fall short.

Built from hundreds of real event campaigns, the Pre-Season Check shows you exactly where your event marketing stands, where the gaps are, and what to fix first, whether you're heading into a season, a tour, a festival or your next on sale.

Start Your Pre-Season Check

You’ll be scored against the following key areas:

Tracking and Data Foundations

Can you see where your ticket sales are actually coming from?

Owned Audience

Are you building your own database of fans and buyers, and does it grow all year or only when tickets are on sale?

Paid Social Structure

Are your campaigns set up to reach new people, warm up the interested ones, and convert buyers?

Creative and Campaign Rhythm

Is your creative made to work across different platforms and placements, and does it keep pace as your campaign moves?

Budget and Campaign Arc

Do your spend and messaging match the natural shape of an event campaign, from announce to final week?